In 2011, Tavria brand underwent the global redesign.
A new elegant modern bottle was developed, maintaining continuity with the classic ergonomic shape of the tavrian bottle.
Series of labels, using the color palette, brave enough for the Ukrainian market of brandy, has selected Tavria among competitors. A distinctive element of package has become satin ribbon connecting the label with gold medallion in the form of medal, symbolizing the multiple awards won by Tavrian brandies at the international tasting competitions. Medallion with symbolic image of Tavria emblem identified one more recognizable package identifier, and eventually became the permanent heraldic sign of the House of Vintage Brandies.
For the 8-year-old vintage brandy Tavria Kakhovka Lux, Krylia FMCG Branding designed the gift package – metal tube with tones of velvety black combined with silver, using the unique at that time in the country, soft touch technology.
Graphic design: Aleksey Simanovych
Photography: Anatoly Kasyan. Platon Ivantsov